Our challenge was to design informative, concise, interesting and engaging marketing material which would be easy to produce and adapt – a creative but effective project.
The outcome was a playful and flexible branded folio containing 3 simple leaflets (Profile, Selected Work and CVs). The folio also allows for other items to be nestled into the pack such as business cards and postcards.
This is an evolving piece of work but the fundamental concept remains: the brochures must look and feel good enough to leave on your coffee table or bookshelf; each brochure can be quickly tailored to its target audience by selecting the right projects, CVs and information to reflect the relevant aspect of the studio’s practice.
Folios were designed and are made in-house. The type, layouts and grid follow that of our digital and printed assets (such as reports) which were developed by Design & Practice exclusively for Studio Ageli. This design is based on the original ID and branding developed by MG Scott at the inception of Studio Ageli.
Design: Studio Ageli (sleeves and content) and Design & Practice (leaflet format)
Printed by: Varies
Sleeves by: Studio Ageli
Photography: Michele Panzeri